The Art of Shaving (a P&G brand) teamed with Creata DesignWorks to develop their Power Shave Collection.
This collection would be released as their premier luxury set and needed to include innovative advancements that optimized shaving results and the shaving experience. The set would include a power razor, power brush, and shaving stand.
Creata DesignWorks developed the final set from initial concept to production in 12 months using our turn-key capabilities. Production is on-going with our Asia supply chain and continues to be considered one of the most advanced shave sets in the Art of Shaving portfolio.
The Power Razor is ergonomically designed to feel like a natural extension of your hand. It has a luxury chrome appearance and includes a razor cartridge life indicator.
The Power Brush, a first of its kind world-wide, lifts the beard with powered oscillations for a close and comfortable shave.
The Customizable Stand has a modern, modular design, adjusting easily to store both razor and brush.