Publication International Limited (PIL) came to Creata with a challenge: no more magnets can be used in their best selling product line - Story Reader. CPSC regulations have greatly restricted the use of magnets in children's toys. With Creata DesignWorks' long history in children's products, we could support PIL's initiative with an all-around understanding of development, innovation, and safety regulations.
The Creata DesignWorks team invented a page recognition book spine that safely replaced their original magnet technology. This invention successfully helped PIL launch their My First Story Reader to the mass market within 12 months from concept to delivery.